Armani started his own label for men in 1974, and a year later, he started his women’s line. But his name became a household word with the release of the movie American Gigolo, in which he had designed the clothes for Richard Gere.
Emporio Armani, a younger and less expensive line, was launched in 1981 in Milan. In 1991, the first A/X, Armani Exchange was opened in NYC. Armani Collezioni, a tailored line, was launched in 1997. In 2005, Armani started a couture line, Giorgio Armani Privè. Armani is known for his refined tailoring and sophisticated evening wear.